AudioHQ entered the rapidly expanding digital audio advertising marketplace in 2014. In October 2017, AudioHQ was acquired by Global and rebranded as DAX U.S. This gives Global an ad sales footprint in the US and makes DAX the largest digital audio advertising platform in the world.
Publishers with inventory already on the DAX U.S roster include Slacker, Major League Baseball, TuneIn and SoundCloud. The company also has a content creation and distribution partnership with Paradigm Talent Agency.
DAX U.S. is the exclusive seller of Triton’s online audio advertising inventory in the United States. DAX U.S. also supports the programmatic buying and selling of audio inventory by promoting Triton’s audio advertising marketplace, a2x®, to traditional and programmatic buyers.